{"product_id":"edition-i-hoodie","title":"EDITION I HOODIE","description":"\u003c!-- VILERA EDITION I HOODIE — Paste into Shopify product description (HTML view) --\u003e\n\n\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue\u0026amp;family=DM+Sans:opsz,wght@9..40,300;9..40,400;9..40,500;9..40,600;9..40,700;9..40,800\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\n\u003cstyle\u003e\n  .vpd { background:#000; color:#fff; font-family:'DM Sans',sans-serif; padding:0 24px; margin:0 auto; max-width:800px; }\n\n  \/* OPENING STATEMENT *\/\n  .vpd-statement { padding:40px 0 32px; border-bottom:1px solid rgba(255,255,255,0.08); }\n  .vpd-tagline { font-family:'Bebas Neue',sans-serif; font-size:clamp(28px,6vw,48px); letter-spacing:0.04em; line-height:1.05; color:#fff; margin-bottom:16px; }\n  .vpd-tagline span { display:block; color:rgba(255,255,255,0.2); }\n  .vpd-tagline span.on { color:#fff; }\n  .vpd-lead { font-size:14px; font-weight:300; color:rgba(255,255,255,0.6); line-height:1.85; }\n  .vpd-lead strong { color:#fff; font-weight:600; }\n\n  \/* SECTION *\/\n  .vpd-section { padding:28px 0; border-bottom:1px solid rgba(255,255,255,0.06); }\n  .vpd-section:last-child { border-bottom:none; }\n  .vpd-section-title { font-family:'Bebas Neue',sans-serif; font-size:20px; letter-spacing:0.1em; color:#fff; margin-bottom:12px; display:flex; align-items:center; gap:10px; }\n  .vpd-section-title::before { content:''; display:block; width:16px; height:1px; background:rgba(255,255,255,0.25); flex-shrink:0; }\n  .vpd-text { font-size:14px; font-weight:300; color:rgba(255,255,255,0.6); line-height:1.85; margin-bottom:10px; }\n  .vpd-text:last-child { margin-bottom:0; }\n  .vpd-text strong { color:#fff; font-weight:600; }\n\n  \/* DETAILS GRID *\/\n  .vpd-details { display:grid; grid-template-columns:1fr 1fr; gap:2px; margin-top:4px; }\n  .vpd-detail-item { background:rgba(255,255,255,0.04); border:1px solid rgba(255,255,255,0.06); padding:12px 14px; font-size:12px; font-weight:300; color:rgba(255,255,255,0.6); line-height:1.5; }\n  .vpd-detail-item strong { display:block; font-size:9px; font-weight:700; letter-spacing:0.18em; text-transform:uppercase; color:rgba(255,255,255,0.25); margin-bottom:4px; }\n\n  \/* HIGHLIGHT BOX *\/\n  .vpd-highlight { background:rgba(255,255,255,0.05); border:1px solid rgba(255,255,255,0.08); padding:16px 18px; margin:14px 0; font-size:13px; font-weight:400; color:rgba(255,255,255,0.7); line-height:1.75; }\n  .vpd-highlight strong { color:#fff; }\n\n  \/* WHY BOX *\/\n  .vpd-why { border:1px solid rgba(255,255,255,0.08); padding:20px; margin:14px 0; }\n  .vpd-why-title { font-family:'Bebas Neue',sans-serif; font-size:18px; letter-spacing:0.1em; color:#fff; margin-bottom:10px; }\n  .vpd-why-text { font-size:13px; font-weight:300; color:rgba(255,255,255,0.6); line-height:1.8; }\n  .vpd-why-text strong { color:#fff; font-weight:600; }\n\n  \/* SIZE TABLE *\/\n  .vpd-size-table { width:100%; border-collapse:collapse; margin-top:8px; }\n  .vpd-size-table th { background:rgba(255,255,255,0.08); font-size:9px; font-weight:700; letter-spacing:0.18em; text-transform:uppercase; color:rgba(255,255,255,0.5); padding:10px 12px; text-align:left; border:1px solid rgba(255,255,255,0.06); }\n  .vpd-size-table td { font-size:13px; font-weight:300; color:rgba(255,255,255,0.65); padding:10px 12px; border:1px solid rgba(255,255,255,0.06); }\n  .vpd-size-table tr:nth-child(even) td { background:rgba(255,255,255,0.03); }\n  .vpd-size-table td:first-child { font-weight:700; color:#fff; }\n\n  \/* EDITION BADGE *\/\n  .vpd-edition { background:rgba(255,255,255,0.05); border:1px solid rgba(255,255,255,0.08); padding:16px 18px; margin-top:14px; display:flex; align-items:center; justify-content:space-between; flex-wrap:wrap; gap:10px; }\n  .vpd-edition-left { font-size:11px; font-weight:700; letter-spacing:0.2em; text-transform:uppercase; color:rgba(255,255,255,0.3); }\n  .vpd-edition-right { font-size:12px; font-weight:500; color:rgba(255,255,255,0.6); }\n\n  \/* SHIPPING BADGE *\/\n  .vpd-shipping { display:flex; align-items:center; justify-content:center; gap:8px; padding:14px; background:#fff; color:#000; font-size:11px; font-weight:800; letter-spacing:0.18em; text-transform:uppercase; margin-top:2px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"vpd\"\u003e\n\n  \u003c!-- OPENING STATEMENT --\u003e\n  \u003cdiv class=\"vpd-statement\"\u003e\n    \u003cdiv class=\"vpd-tagline\"\u003e\n      \u003cspan\u003eSome hoodies\u003c\/span\u003e\n      \u003cspan\u003eare worn.\u003c\/span\u003e\n      \u003cspan class=\"on\"\u003eThis one is noticed.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cp class=\"vpd-lead\"\u003eThe VILERA Hoodie is not a basic pullover. It is a \u003cstrong\u003eheavyweight, hand-embroidered statement piece\u003c\/strong\u003e — the centrepiece of EDITION I and the foundation of everything VILERA stands for. Built for those who move between the streets and the gym without compromising on how they look or how they're treated.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- EMBROIDERY --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eThe Embroidery\u003c\/div\u003e\n    \u003cp class=\"vpd-text\"\u003eAt the heart of this piece is a \u003cstrong\u003ehand-embroidered VILERA wordmark\u003c\/strong\u003e sitting centre chest. Not printed. Not heat transferred. Embroidered — thread by thread — into the fabric itself.\u003c\/p\u003e\n    \u003cp class=\"vpd-text\"\u003eOn the left sleeve, our signature \u003cstrong\u003eEdition I Roman numeral\u003c\/strong\u003e is quietly embroidered — a mark that tells those who know that this is the beginning of something. Inside the neck, a \u003cstrong\u003eVILERA × Edition I woven label\u003c\/strong\u003e finishes the piece the way a premium garment should be finished. Every detail intentional. Nothing by accident.\u003c\/p\u003e\n    \u003cdiv class=\"vpd-highlight\"\u003e\n\u003cstrong\u003eEmbroidery doesn't crack. It doesn't fade. It doesn't peel.\u003c\/strong\u003e It only gets better — the thread settles, the texture deepens, and the mark stays exactly where it was on day one.\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- CONSTRUCTION --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eThe Construction\u003c\/div\u003e\n    \u003cp class=\"vpd-text\"\u003eConstructed from an \u003cstrong\u003e8.0 oz heavyweight 50% cotton, 50% polyester blend\u003c\/strong\u003e with a brushed fleece interior, this hoodie carries real weight — the kind you feel the moment you pull it on. Nothing sags. Nothing pills. Nothing gives way. This is a garment built to last years, not seasons.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- THE DETAILS --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eThe Details\u003c\/div\u003e\n    \u003cdiv class=\"vpd-details\"\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eChest\u003c\/strong\u003eHand-embroidered VILERA wordmark\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eSleeve\u003c\/strong\u003eEdition I Roman numeral embroidery\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eLabel\u003c\/strong\u003eVILERA × Edition I woven neck label\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e8.0 oz\/yd² heavyweight\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eFabric\u003c\/strong\u003e50% cotton, 50% polyester\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eInterior\u003c\/strong\u003eBrushed fleece lining\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eHood\u003c\/strong\u003eDouble-lined, structured\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eCuffs\u003c\/strong\u003e1×1 rib-knit with spandex\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003ePocket\u003c\/strong\u003eFront kangaroo pouch\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eStitching\u003c\/strong\u003eDouble-needle throughout\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eFit\u003c\/strong\u003eUnisex — true to size\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003eBlack\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY EMBROIDERY --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-why\"\u003e\n      \u003cdiv class=\"vpd-why-title\"\u003eWhy Embroidery?\u003c\/div\u003e\n      \u003cdiv class=\"vpd-why-text\"\u003e\n\u003cstrong\u003eScreen printing fades. DTG cracks. Heat transfer peels. Embroidery is permanent.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWe chose embroidery for EDITION I because VILERA is built to last. The raised texture of embroidered thread adds a dimension that print simply cannot replicate. It catches light differently. It feels different under your fingers. It tells anyone who looks closely that this is not fast fashion. This is something you keep.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"vpd-why\"\u003e\n      \u003cdiv class=\"vpd-why-title\"\u003eWhy $150?\u003c\/div\u003e\n      \u003cdiv class=\"vpd-why-text\"\u003eBecause embroidery costs more than printing. Because 8.0 oz heavyweight fabric costs more than lightweight basics. Because VILERA \u003cstrong\u003erefuses to cut corners\u003c\/strong\u003e to offer a lower price point — and \u003cstrong\u003erefuses to charge more for larger sizes.\u003c\/strong\u003e Every dollar of that $150 is in the garment. That is the promise.\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SIZE GUIDE --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eSize Guide\u003c\/div\u003e\n    \u003cp class=\"vpd-text\"\u003eAll measurements in centimetres. Unisex fit — true to size. If between sizes, size up.\u003c\/p\u003e\n    \u003ctable class=\"vpd-size-table\"\u003e\n      \u003cthead\u003e\n        \u003ctr\u003e\n          \u003cth\u003eSize\u003c\/th\u003e\n          \u003cth\u003eLength (cm)\u003c\/th\u003e\n          \u003cth\u003eWidth (cm)\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e68.6\u003c\/td\u003e\n\u003ctd\u003e50.8\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003ctd\u003e55.9\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e73.7\u003c\/td\u003e\n\u003ctd\u003e61.0\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003ctd\u003e66.0\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e78.7\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e81.3\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003e4XL\u003c\/td\u003e\n\u003ctd\u003e83.8\u003c\/td\u003e\n\u003ctd\u003e81.3\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003e5XL\u003c\/td\u003e\n\u003ctd\u003e86.4\u003c\/td\u003e\n\u003ctd\u003e86.4\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- EDITION + SHIPPING --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eEdition I\u003c\/div\u003e\n    \u003cp class=\"vpd-text\"\u003eThis is the beginning. EDITION I marks the launch of VILERA — an Australian streetwear brand built for everybody, regardless of size or shape. S to 5XL. Same garment. Same quality. Same price. Future editions will expand our range. But this is where it starts.\u003c\/p\u003e\n    \u003cdiv class=\"vpd-edition\"\u003e\n      \u003cspan class=\"vpd-edition-left\"\u003eVILERA™ Edition I — TM #2625198\u003c\/span\u003e\n      \u003cspan class=\"vpd-edition-right\"\u003eS — 5XL · Same price · All sizes\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"vpd-shipping\"\u003e✦ Free Shipping Australia Wide ✦\u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"VILERA","offers":[{"title":"S","offer_id":48389377392740,"sku":"3179485_5530","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":48389377425508,"sku":"3179485_5531","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":48389377458276,"sku":"3179485_5532","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":48389377491044,"sku":"3179485_5533","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":48389377523812,"sku":"3179485_5534","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":48389377556580,"sku":"3179485_5535","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"4XL","offer_id":48389377589348,"sku":"3179485_5536","price":150.0,"currency_code":"AUD","in_stock":true},{"title":"5XL","offer_id":48389377622116,"sku":"3179485_5537","price":150.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/6822\/7940\/files\/unisex-heavy-blend-hoodie-black-front-69fdf69b32a11.jpg?v=1778251440","url":"https:\/\/vilera.com.au\/products\/edition-i-hoodie","provider":"VILERA","version":"1.0","type":"link"}