{"product_id":"edition-i-shirt","title":"EDITION I TEE","description":"\u003c!-- VILERA EDITION I TEE — Paste into Shopify product description (HTML view) --\u003e\n\n\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Bebas+Neue\u0026amp;family=DM+Sans:opsz,wght@9..40,300;9..40,400;9..40,500;9..40,600;9..40,700;9..40,800\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\n\u003cstyle\u003e\n  .vpd { background:#000; color:#fff; font-family:'DM Sans',sans-serif; padding:0 24px; margin:0 auto; max-width:800px; }\n  .vpd-statement { padding:40px 0 32px; border-bottom:1px solid rgba(255,255,255,0.08); }\n  .vpd-tagline { font-family:'Bebas Neue',sans-serif; font-size:clamp(28px,6vw,48px); letter-spacing:0.04em; line-height:1.05; color:#fff; margin-bottom:16px; }\n  .vpd-tagline span { display:block; color:rgba(255,255,255,0.2); }\n  .vpd-tagline span.on { color:#fff; }\n  .vpd-lead { font-size:14px; font-weight:300; color:rgba(255,255,255,0.6); line-height:1.85; }\n  .vpd-lead strong { color:#fff; font-weight:600; }\n  .vpd-section { padding:28px 0; border-bottom:1px solid rgba(255,255,255,0.06); }\n  .vpd-section:last-child { border-bottom:none; }\n  .vpd-section-title { font-family:'Bebas Neue',sans-serif; font-size:20px; letter-spacing:0.1em; color:#fff; margin-bottom:12px; display:flex; align-items:center; gap:10px; }\n  .vpd-section-title::before { content:''; display:block; width:16px; height:1px; background:rgba(255,255,255,0.25); flex-shrink:0; }\n  .vpd-text { font-size:14px; font-weight:300; color:rgba(255,255,255,0.6); line-height:1.85; margin-bottom:10px; }\n  .vpd-text:last-child { margin-bottom:0; }\n  .vpd-text strong { color:#fff; font-weight:600; }\n  .vpd-details { display:grid; grid-template-columns:1fr 1fr; gap:2px; margin-top:4px; }\n  .vpd-detail-item { background:rgba(255,255,255,0.04); border:1px solid rgba(255,255,255,0.06); padding:12px 14px; font-size:12px; font-weight:300; color:rgba(255,255,255,0.6); line-height:1.5; }\n  .vpd-detail-item strong { display:block; font-size:9px; font-weight:700; letter-spacing:0.18em; text-transform:uppercase; color:rgba(255,255,255,0.25); margin-bottom:4px; }\n  .vpd-highlight { background:rgba(255,255,255,0.05); border:1px solid rgba(255,255,255,0.08); padding:16px 18px; margin:14px 0; font-size:13px; font-weight:400; color:rgba(255,255,255,0.7); line-height:1.75; }\n  .vpd-highlight strong { color:#fff; }\n  .vpd-why { border:1px solid rgba(255,255,255,0.08); padding:20px; margin:14px 0; }\n  .vpd-why-title { font-family:'Bebas Neue',sans-serif; font-size:18px; letter-spacing:0.1em; color:#fff; margin-bottom:10px; }\n  .vpd-why-text { font-size:13px; font-weight:300; color:rgba(255,255,255,0.6); line-height:1.8; }\n  .vpd-why-text strong { color:#fff; font-weight:600; }\n  .vpd-size-table { width:100%; border-collapse:collapse; margin-top:8px; }\n  .vpd-size-table th { background:rgba(255,255,255,0.08); font-size:9px; font-weight:700; letter-spacing:0.18em; text-transform:uppercase; color:rgba(255,255,255,0.5); padding:10px 12px; text-align:left; border:1px solid rgba(255,255,255,0.06); }\n  .vpd-size-table td { font-size:13px; font-weight:300; color:rgba(255,255,255,0.65); padding:10px 12px; border:1px solid rgba(255,255,255,0.06); }\n  .vpd-size-table tr:nth-child(even) td { background:rgba(255,255,255,0.03); }\n  .vpd-size-table td:first-child { font-weight:700; color:#fff; }\n  .vpd-edition { background:rgba(255,255,255,0.05); border:1px solid rgba(255,255,255,0.08); padding:16px 18px; margin-top:14px; display:flex; align-items:center; justify-content:space-between; flex-wrap:wrap; gap:10px; }\n  .vpd-edition-left { font-size:11px; font-weight:700; letter-spacing:0.2em; text-transform:uppercase; color:rgba(255,255,255,0.3); }\n  .vpd-edition-right { font-size:12px; font-weight:500; color:rgba(255,255,255,0.6); }\n  .vpd-shipping { display:flex; align-items:center; justify-content:center; gap:8px; padding:14px; background:#fff; color:#000; font-size:11px; font-weight:800; letter-spacing:0.18em; text-transform:uppercase; margin-top:2px; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"vpd\"\u003e\n\n  \u003c!-- OPENING STATEMENT --\u003e\n  \u003cdiv class=\"vpd-statement\"\u003e\n    \u003cdiv class=\"vpd-tagline\"\u003e\n      \u003cspan\u003eNot a basic tee.\u003c\/span\u003e\n      \u003cspan class=\"on\"\u003eA statement.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cp class=\"vpd-lead\"\u003eThe VILERA Tee is not a blank you throw on without thinking. It is a \u003cstrong\u003eheavyweight, hand-embroidered essential\u003c\/strong\u003e — built for those who move between the streets and the gym without compromising on how they look or how they're treated. Every detail on this tee has been considered. Nothing is here by accident.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- EMBROIDERY --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eThe Embroidery\u003c\/div\u003e\n    \u003cp class=\"vpd-text\"\u003eOn the left chest sits a \u003cstrong\u003ehand-embroidered VILERA wordmark\u003c\/strong\u003e. Not printed. Not heat transferred. Embroidered — thread by thread — directly into the fabric.\u003c\/p\u003e\n    \u003cp class=\"vpd-text\"\u003eOn the left sleeve, our signature \u003cstrong\u003eEdition I Roman numeral\u003c\/strong\u003e is quietly embroidered — a mark that separates this from anything else in your wardrobe. Inside the neck, a \u003cstrong\u003eVILERA × Edition I woven label\u003c\/strong\u003e finishes the piece the way a premium garment deserves to be finished.\u003c\/p\u003e\n    \u003cdiv class=\"vpd-highlight\"\u003e\n\u003cstrong\u003eEmbroidery doesn't crack. It doesn't fade. It doesn't peel.\u003c\/strong\u003e It only gets better — the thread settles into the fabric, the texture deepens, and the mark remains exactly where it was on day one.\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- CONSTRUCTION --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eThe Construction\u003c\/div\u003e\n    \u003cp class=\"vpd-text\"\u003eCut from \u003cstrong\u003eheavyweight 100% cotton at 5.3 oz\/yd²\u003c\/strong\u003e in a clean, structured silhouette that holds its shape wash after wash. The tubular construction keeps the lines sharp and the fit intentional — relaxed enough to move in, refined enough to mean something.\u003c\/p\u003e\n    \u003cp class=\"vpd-text\"\u003eThis is not a tee you replace every season. This is one you keep.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- THE DETAILS --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eThe Details\u003c\/div\u003e\n    \u003cdiv class=\"vpd-details\"\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eChest\u003c\/strong\u003eHand-embroidered VILERA wordmark\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eSleeve\u003c\/strong\u003eEdition I Roman numeral embroidery\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eLabel\u003c\/strong\u003eVILERA × Edition I woven neck label\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e5.3 oz\/yd² heavyweight\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eFabric\u003c\/strong\u003e100% cotton\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eConstruction\u003c\/strong\u003eTubular structured\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eNeck\u003c\/strong\u003eReinforced taped\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eStitching\u003c\/strong\u003eDouble-needle sleeves and hem\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eFit\u003c\/strong\u003eUnisex — true to size\u003c\/div\u003e\n      \u003cdiv class=\"vpd-detail-item\"\u003e\n\u003cstrong\u003eColour\u003c\/strong\u003eBlack\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- WHY --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-why\"\u003e\n      \u003cdiv class=\"vpd-why-title\"\u003eWhy Embroidery?\u003c\/div\u003e\n      \u003cdiv class=\"vpd-why-text\"\u003e\n\u003cstrong\u003eScreen printing fades. DTG cracks. Heat transfer peels. Embroidery is permanent.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWe chose embroidery for EDITION I because VILERA is built to last. The raised texture of embroidered thread adds a dimension that print simply cannot replicate. It catches light differently. It feels different under your fingers. It tells anyone who looks closely that this is not fast fashion. This is something you keep.\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"vpd-why\"\u003e\n      \u003cdiv class=\"vpd-why-title\"\u003eWhy $100?\u003c\/div\u003e\n      \u003cdiv class=\"vpd-why-text\"\u003eBecause hand embroidery costs more than a screen print. Because heavyweight cotton costs more than lightweight basics. Because VILERA \u003cstrong\u003erefuses to cut corners\u003c\/strong\u003e to hit a lower price — and \u003cstrong\u003erefuses to charge more for larger sizes.\u003c\/strong\u003e Every dollar of that $100 is in the garment. That is the promise.\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- SIZE GUIDE --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eSize Guide\u003c\/div\u003e\n    \u003cp class=\"vpd-text\"\u003eAll measurements in centimetres. Unisex fit — true to size. If between sizes, size up.\u003c\/p\u003e\n    \u003ctable class=\"vpd-size-table\"\u003e\n      \u003cthead\u003e\n        \u003ctr\u003e\n          \u003cth\u003eSize\u003c\/th\u003e\n          \u003cth\u003eLength (cm)\u003c\/th\u003e\n          \u003cth\u003eWidth (cm)\u003c\/th\u003e\n          \u003cth\u003eSleeve (cm)\u003c\/th\u003e\n        \u003c\/tr\u003e\n      \u003c\/thead\u003e\n      \u003ctbody\u003e\n        \u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003ctd\u003e45.7\u003c\/td\u003e\n\u003ctd\u003e39.7\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e73.7\u003c\/td\u003e\n\u003ctd\u003e50.8\u003c\/td\u003e\n\u003ctd\u003e43.2\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003ctd\u003e55.9\u003c\/td\u003e\n\u003ctd\u003e47.0\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e78.7\u003c\/td\u003e\n\u003ctd\u003e61.0\u003c\/td\u003e\n\u003ctd\u003e50.8\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e81.3\u003c\/td\u003e\n\u003ctd\u003e66.0\u003c\/td\u003e\n\u003ctd\u003e54.6\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e83.8\u003c\/td\u003e\n\u003ctd\u003e71.1\u003c\/td\u003e\n\u003ctd\u003e58.0\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003e4XL\u003c\/td\u003e\n\u003ctd\u003e86.4\u003c\/td\u003e\n\u003ctd\u003e76.2\u003c\/td\u003e\n\u003ctd\u003e61.5\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003ctr\u003e\n\u003ctd\u003e5XL\u003c\/td\u003e\n\u003ctd\u003e89.0\u003c\/td\u003e\n\u003ctd\u003e81.3\u003c\/td\u003e\n\u003ctd\u003e64.3\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003c\/tbody\u003e\n    \u003c\/table\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- EDITION + SHIPPING --\u003e\n  \u003cdiv class=\"vpd-section\"\u003e\n    \u003cdiv class=\"vpd-section-title\"\u003eEdition I\u003c\/div\u003e\n    \u003cp class=\"vpd-text\"\u003eThis is the beginning. EDITION I marks the launch of VILERA — an Australian streetwear brand built for everybody, regardless of size or shape. S to 5XL. Same garment. Same quality. Same price. Future editions will expand our range. But this is where it starts.\u003c\/p\u003e\n    \u003cdiv class=\"vpd-edition\"\u003e\n      \u003cspan class=\"vpd-edition-left\"\u003eVILERA™ Edition I — TM #2625198\u003c\/span\u003e\n      \u003cspan class=\"vpd-edition-right\"\u003eS — 5XL · Same price · All sizes\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"vpd-shipping\"\u003e✦ Free Shipping Australia Wide ✦\u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"VILERA","offers":[{"title":"S","offer_id":48389371035748,"sku":"5815360_11546","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":48389371068516,"sku":"5815360_11547","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":48389371101284,"sku":"5815360_11548","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":48389371134052,"sku":"5815360_11549","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":48389371166820,"sku":"5815360_11550","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"3XL","offer_id":48389371199588,"sku":"5815360_12644","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"4XL","offer_id":48389371232356,"sku":"5815360_12645","price":100.0,"currency_code":"AUD","in_stock":true},{"title":"5XL","offer_id":48389371265124,"sku":"5815360_12646","price":100.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/6822\/7940\/files\/unisex-classic-tee-black-front-69fdf45aa76a4.jpg?v=1778250868","url":"https:\/\/vilera.com.au\/products\/edition-i-shirt","provider":"VILERA","version":"1.0","type":"link"}