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EDITION I HOODIE

$150.00
Sale price  $150.00 Regular price 
Some hoodies are worn. This one is noticed.

The VILERA Hoodie is not a basic pullover. It is a heavyweight, hand-embroidered statement piece — the centrepiece of EDITION I and the foundation of everything VILERA stands for. Built for those who move between the streets and the gym without compromising on how they look or how they're treated.

The Embroidery

At the heart of this piece is a hand-embroidered VILERA wordmark sitting centre chest. Not printed. Not heat transferred. Embroidered — thread by thread — into the fabric itself.

On the left sleeve, our signature Edition I Roman numeral is quietly embroidered — a mark that tells those who know that this is the beginning of something. Inside the neck, a VILERA × Edition I woven label finishes the piece the way a premium garment should be finished. Every detail intentional. Nothing by accident.

Embroidery doesn't crack. It doesn't fade. It doesn't peel. It only gets better — the thread settles, the texture deepens, and the mark stays exactly where it was on day one.
The Construction

Constructed from an 8.0 oz heavyweight 50% cotton, 50% polyester blend with a brushed fleece interior, this hoodie carries real weight — the kind you feel the moment you pull it on. Nothing sags. Nothing pills. Nothing gives way. This is a garment built to last years, not seasons.

The Details
ChestHand-embroidered VILERA wordmark
SleeveEdition I Roman numeral embroidery
LabelVILERA × Edition I woven neck label
Weight8.0 oz/yd² heavyweight
Fabric50% cotton, 50% polyester
InteriorBrushed fleece lining
HoodDouble-lined, structured
Cuffs1×1 rib-knit with spandex
PocketFront kangaroo pouch
StitchingDouble-needle throughout
FitUnisex — true to size
ColourBlack
Why Embroidery?
Screen printing fades. DTG cracks. Heat transfer peels. Embroidery is permanent.

We chose embroidery for EDITION I because VILERA is built to last. The raised texture of embroidered thread adds a dimension that print simply cannot replicate. It catches light differently. It feels different under your fingers. It tells anyone who looks closely that this is not fast fashion. This is something you keep.
Why $150?
Because embroidery costs more than printing. Because 8.0 oz heavyweight fabric costs more than lightweight basics. Because VILERA refuses to cut corners to offer a lower price point — and refuses to charge more for larger sizes. Every dollar of that $150 is in the garment. That is the promise.
Size Guide

All measurements in centimetres. Unisex fit — true to size. If between sizes, size up.

Size Length (cm) Width (cm)
S 68.6 50.8
M 71.1 55.9
L 73.7 61.0
XL 76.2 66.0
2XL 78.7 71.1
3XL 81.3 76.2
4XL 83.8 81.3
5XL 86.4 86.4
Edition I

This is the beginning. EDITION I marks the launch of VILERA — an Australian streetwear brand built for everybody, regardless of size or shape. S to 5XL. Same garment. Same quality. Same price. Future editions will expand our range. But this is where it starts.

VILERA™ Edition I — TM #2625198 S — 5XL · Same price · All sizes
✦ Free Shipping Australia Wide ✦
Some hoodies are worn. This one is noticed.

The VILERA Hoodie is not a basic pullover. It is a heavyweight, hand-embroidered statement piece — the centrepiece of EDITION I and the foundation of everything VILERA stands for. Built for those who move between the streets and the gym without compromising on how they look or how they're treated.

The Embroidery

At the heart of this piece is a hand-embroidered VILERA wordmark sitting centre chest. Not printed. Not heat transferred. Embroidered — thread by thread — into the fabric itself.

On the left sleeve, our signature Edition I Roman numeral is quietly embroidered — a mark that tells those who know that this is the beginning of something. Inside the neck, a VILERA × Edition I woven label finishes the piece the way a premium garment should be finished. Every detail intentional. Nothing by accident.

Embroidery doesn't crack. It doesn't fade. It doesn't peel. It only gets better — the thread settles, the texture deepens, and the mark stays exactly where it was on day one.
The Construction

Constructed from an 8.0 oz heavyweight 50% cotton, 50% polyester blend with a brushed fleece interior, this hoodie carries real weight — the kind you feel the moment you pull it on. Nothing sags. Nothing pills. Nothing gives way. This is a garment built to last years, not seasons.

The Details
ChestHand-embroidered VILERA wordmark
SleeveEdition I Roman numeral embroidery
LabelVILERA × Edition I woven neck label
Weight8.0 oz/yd² heavyweight
Fabric50% cotton, 50% polyester
InteriorBrushed fleece lining
HoodDouble-lined, structured
Cuffs1×1 rib-knit with spandex
PocketFront kangaroo pouch
StitchingDouble-needle throughout
FitUnisex — true to size
ColourBlack
Why Embroidery?
Screen printing fades. DTG cracks. Heat transfer peels. Embroidery is permanent.

We chose embroidery for EDITION I because VILERA is built to last. The raised texture of embroidered thread adds a dimension that print simply cannot replicate. It catches light differently. It feels different under your fingers. It tells anyone who looks closely that this is not fast fashion. This is something you keep.
Why $150?
Because embroidery costs more than printing. Because 8.0 oz heavyweight fabric costs more than lightweight basics. Because VILERA refuses to cut corners to offer a lower price point — and refuses to charge more for larger sizes. Every dollar of that $150 is in the garment. That is the promise.
Size Guide

All measurements in centimetres. Unisex fit — true to size. If between sizes, size up.

Size Length (cm) Width (cm)
S68.650.8
M71.155.9
L73.761.0
XL76.266.0
2XL78.771.1
3XL81.376.2
4XL83.881.3
5XL86.486.4
Edition I

This is the beginning. EDITION I marks the launch of VILERA — an Australian streetwear brand built for everybody, regardless of size or shape. S to 5XL. Same garment. Same quality. Same price. Future editions will expand our range. But this is where it starts.

VILERA™ Edition I — TM #2625198 S — 5XL · Same price · All sizes
✦ Free Shipping Australia Wide ✦